Venmo wants millennials to split the cost of watching the epic fight between Manny Pacquiao and Floyd Mayweather, Jr. this weekend.
Venmo is growing up: In a first for the company, the mobile-payment app is cashing in on the excitement around Saturday’s big fight between Manny Pacquiao and Floyd Mayweather, Jr. with a new ad campaign.
The campaign, created by PHD and Undertone, is a mobile ad that will appear on sites like Thrillist, College Spun and Men’s Fitness. When someone clicks on the ad, they’re sent to a landing page that opens the Venmo app (or directs you to download it) and asks people to split the cost of paying to buy the match with a friend. The match costs $99 on pay-per-view, via Showtime and HBO.
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