Facebook’s unbundled Messenger app has suddenly become an attention whore. Last week the social network announce a free peer-to-peer money transfer option and at the F8 Developer this week, Zuckerberg announced additional features for the Messenger app that may be useful to its 600 million users.
Facebook has turned Messenger into its own platform and its API will now be open for third-party apps. That means users can install apps within the messaging platform and further jazz up their messages with more than just plain old text—similar to WeChat and Line.
The other added feature will let users directly chat with businesses. For example, a customer that completes an online order and needs to make changes can contact the business directly via Messenger. This will likely streamline customer service communication for businesses and replace their lame chat windows, emailing/ticketing systems and intolerable customer service hotlines.
All the attention aside, Facebook’s strategy to build up the features for Messenger is setting it up to become part the company’s aspirations for e-commerce and more.
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